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Business, the business that matters to us on a personal level – that related to finding and interviewing for a job, is conducted by direct communication, there is no substitute. But in order to do so, you’ve got to identify who to speak with and then you must establish contact. Anyone who’s read my blog knows what I think of woefully inadequate online pseudo-activities, so much of which never involves speaking with a real person and is largely a waste of time. Increasingly, those activities are about as productive as seeking wealth by purchasing a lottery ticket and crossing your fingers. In my experienced opinion, until such time as you can speak with a decision maker, nothing real can happen.