THE CV IS DEAD – Long Live LinkedIn!
7 steps to land your dream job through the network

by Josef Kadlec, GoodCall & Recruitment Academy Co-Founder.

We are entering a new era when even normal employees need to think about their career like entrepreneurs, and they must be able to build their personal brand and automatically entice possible job offers. Luckily, this is exactly what LinkedIn enables.

However, just having a LinkedIn profile is not enough. Given the number of people who use it you need to take some time and look after it if you want to be seen. What do you need to do to increase your chances of getting an offer that will move your career forward? Try these 7 steps.

1. Don’t forget key words

Searching on LinkedIn is mainly based on keywords. Therefore, try to empathize with an HR worker who may not have as much knowledge of the field as you do, and think about the key words which might help her find you.

You don’t have to think up beautifully coherent text, you can simply list these words in the Summary or directly in the description of the job in the Professional Experience section.

Bear in mind that LinkedIn can’t search for parts of words, therefore, if you want to mention your experience with project management for instance, it is best to use different forms of the key word, including management, managerial etc., on your profile.And don’t forget abbreviations of position titles, especially if they are used more often than the full version – think CFO vs. Chief Financial Officer. And be careful with typos. Although LinkedIn tries to eliminate them, a mistake in a job title or name of an employer can cost you the critical chance of being noticed.

2. Become an All- Star

LinkedIn distinguishes five levels of strength of your profile from the lowest “Beginner” level to the highest level called “All-Star”. The strength of your profile depends on how actively you work with LinkedIn.

People with stronger profiles logically appear higher in the search. Imagine a recruiter who scans LinkedIn and finds 700 profiles of people who could suit his needs. The difference between having a profile at the level of Beginner or All-Star can be a difference of hundreds of people and many pages. In practice, this can mean that he doesn’t get to your profile at all because he will most likely only look at approximately 300 profiles. He won’t have time for more, or the first 300 profiles will be enough for him to assign the position.

How do you get your profile to All-Star level and appear higher in the search results?

• Set up your location and field of work
• Set up your current position with a relevant description
• Set up at least two previous positions
• Fill in your education
• Define at least three skills
• Your account must include your photo
• You should have at least 50 (1st degree) connections

3. Join groups

On LinkedIn, there are different kinds of groups – professional, corporate, alumni etc. Each user can join up to 50 of them. However, the groups are not meant for discussions although this was their original purpose. So what are they meant for then?

First, their members can contact each other with LinkedIn messages without being connected. And second, the groups may be used for targeted searching. For example, when a recruiter searches for managers experienced in logistics, she can filter members of groups dedicated to logistics who are in managerial positions.

Joining the groups is a simple way to increase your chances that a potential employer finds you and gets in touch with you.

4. Show you speak languages

Your LinkedIn profile includes a section on Languages where you can list your level of mastery in various world tongues.

In case you don’t mention any, you force the recruiter to ask about your knowledge. This alone could be reason for him to pass over your profile and choose a person who specified their knowledge on their profile. Also, don’t forget to have more language versions of your profile (in the Edit Profile mode click on the small arrow next to “View profile as”). It is useful especially if you are searching for a job abroad. English is not the number one language everywhere! :)

5. Be active, don’t wait

The days when searching for a new job was limited to answering an advertisement and waiting is long gone. Only about 10% of the total number of open positions are published through advertisements. Therefore, contacting the target companies directly without waiting definitely pays off.

Maybe you have a list of dream employers or of those who fall into your field. Nothing is stopping you from finding their HR people on LinkedIn and connecting with them in order to let them know about yourself.

6. Tune up your title

When your profile appears amongst search results or you send someone a LinkedIn invitation or message, the first thing the other person sees is your photo, name and title. This means the seemingly insignificant parts of your profile suddenly become critically important. Be creative when making up your title and avoid general descriptions. And no need to limit it to just the words in your actual title – this is prime real estate, use it!

For example, if you are a Social Media Expert, your truly original title could be as follows: Social Media Expert driving successful campaigns on a shoestring budget. 700%+ ROI in the past 12 months. Don’t forget to write what is unique about you.

7. Publish

It is said that “content is king”. In this respect, LinkedIn tries to be like Facebook – i.e. content oriented medium. A couple years ago the network introduced the possibility to write articles. The articles were written by a group of so-called Influencers – a few hundred selected influential business people and other professionals, like Richard Branson, Elon Musk, Jack Welch, Bill Gates, Barbara Corcoran, and more. Today almost anybody can write these articles on LinkedIn.

LinkedIn profiles also support rich media. This means that you can load multimedia such as photos, videos, presentations and other formats into Summary and details of the particular positions you have worked at.

You have plenty of possibilities how to elegantly show the recruiters, managers and possible future colleagues you are there, what you know and non-invasively remind them about you by sharing and liking their content. Keep in mind that typically in the industry, candidates are actively sourced for positions, not the other way around. So calling a recruiter every month to ask them whether they have something for you is not the most efficient tactic. Try the 7 steps above and you should have more success.

About GoodCall:

GoodCall for Talent is a new generation of recruitment company bringing a fresh approach to talent acquisition. Established in March 2014 the company has taken bold steps to wake up the industry and evolve the human relations market.

About Recruitment Academy:

Recruitment Academy wants to cultivate the recruitment industry in the region. Through new ideas and tools we envision to build a new generation of recruiters and staffing professionals that will positively influence the future of talent management, HR and impact overall economic growth.

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